Cloth Cat at CMC 2015

Last week, Cloth Cat’s Jon, Ben and Adam headed to Sheffield for The Children’s Media Conference 2015, an essential industry event and one we always look forward to – and this year was no exception.


So what is The Children’s Media Conference (CMC)? Whereas events like Kidscreen, Cartoon Forum and MIPCOM are more about promotion, pitching and selling content, the CMC is chiefly a conference. The event provides a meeting place for everyone involved in developing, producing and distributing content to kids, whether through TV, interactive media, games, licensing or publishing. With this huge range of professionals gathered in one place, the event acts as a mind-share, allowing in-depth analysis of what’s currently happening in the industry.

This year, there was a great line-up of industry talks, and as always, we have to lament the fact that we just didn’t have enough time to see everything on offer, but we did get a chance to attend some interesting and valuable sessions.


Among them was the opening keynote with Michael Stevens on this year’s CMC theme ‘All Change?’, discussing the success of VSauce and how an audience grew around his YouTube content. We were particularly interested in the reasons why people share content, which Michael placed into three categories: Identity, Emotional Gift and Information.

In addition to the CMC sessions, we took part in the International Exchange, the main market opportunity to pitch projects to commissioners and potential partners from all around the world. There were also chances throughout the event to meet commissioners after sessions through speed networking – which is a little like speed-dating but with pitches! This year we were primarily chatting about our latest development projects, Lunar Lodge and Sweet & Sour. These have been progressing nicely with plenty of interest, and it was great to showcase the work of our talented team in the new animated promos for both shows.


Over the three days, we enjoyed catching up with familiar friends and meeting new ones; CMC always offers a great opportunity to network, learn… and party! We had a great time – see you next year Sheffield.

10 July 2015